This statistic gives information on the mobile app buyer penetration in the United States from 2013 to 2018, sorted by device. In 2016, approximately 35.5 percent of U.S. smartphone users will have purchased at least one app for their mobile device during the calendar year. In contrast, 43.6 percent of tablet users in the United States are projected to purchase apps for their device. Paid apps often include premium features and content as well as less or no in-app mobile advertising.
Mobile app buyer penetration in the United States from 2013 to 2018, by device
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Mobile app buyer penetration in the United States from 2013 to 2018, by device
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
*Forecast Mobile users who have purchased at least one app via an app store for use on their mobile device during the calendar year; excludes virtual goods and subscriptions; smartphone and tablet app buyers are not mutually exclusive.
Learn more about how Statista can support your business.
eMarketer. (February 5, 2015). Mobile app buyer penetration in the United States from 2013 to 2018, by device [Graph]. In Statista. Retrieved March 15, 2025, from https://www.statista.com/statistics/384035/us-mobile-app-buyer-reach-device/
eMarketer. "Mobile app buyer penetration in the United States from 2013 to 2018, by device." Chart. February 5, 2015. Statista. Accessed March 15, 2025. https://www.statista.com/statistics/384035/us-mobile-app-buyer-reach-device/
eMarketer. (2015). Mobile app buyer penetration in the United States from 2013 to 2018, by device. Statista. Statista Inc.. Accessed: March 15, 2025. https://www.statista.com/statistics/384035/us-mobile-app-buyer-reach-device/
eMarketer. "Mobile App Buyer Penetration in The United States from 2013 to 2018, by Device." Statista, Statista Inc., 5 Feb 2015, https://www.statista.com/statistics/384035/us-mobile-app-buyer-reach-device/
eMarketer, Mobile app buyer penetration in the United States from 2013 to 2018, by device Statista, https://www.statista.com/statistics/384035/us-mobile-app-buyer-reach-device/ (last visited March 15, 2025)
Mobile app buyer penetration in the United States from 2013 to 2018, by device [Graph], eMarketer, February 5, 2015. [Online]. Available: https://www.statista.com/statistics/384035/us-mobile-app-buyer-reach-device/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
