This statistic gives information on the mobile app buyer penetration in the United States from 2013 to 2018, sorted by device. In 2016, approximately 35.5 percent of U.S. smartphone users will have purchased at least one app for their mobile device during the calendar year. In contrast, 43.6 percent of tablet users in the United States are projected to purchase apps for their device. Paid apps often include premium features and content as well as less or no in-app mobile advertising.
Mobile app buyer penetration in the United States from 2013 to 2018, by device
*Forecast Mobile users who have purchased at least one app via an app store for use on their mobile device during the calendar year; excludes virtual goods and subscriptions; smartphone and tablet app buyers are not mutually exclusive.
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eMarketer. (February 5, 2015). Mobile app buyer penetration in the United States from 2013 to 2018, by device [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/384035/us-mobile-app-buyer-reach-device/
eMarketer. "Mobile app buyer penetration in the United States from 2013 to 2018, by device." Chart. February 5, 2015. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/384035/us-mobile-app-buyer-reach-device/
eMarketer. (2015). Mobile app buyer penetration in the United States from 2013 to 2018, by device. Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/384035/us-mobile-app-buyer-reach-device/
eMarketer. "Mobile App Buyer Penetration in The United States from 2013 to 2018, by Device." Statista, Statista Inc., 5 Feb 2015, https://www.statista.com/statistics/384035/us-mobile-app-buyer-reach-device/
eMarketer, Mobile app buyer penetration in the United States from 2013 to 2018, by device Statista, https://www.statista.com/statistics/384035/us-mobile-app-buyer-reach-device/ (last visited December 25, 2024)
Mobile app buyer penetration in the United States from 2013 to 2018, by device [Graph], eMarketer, February 5, 2015. [Online]. Available: https://www.statista.com/statistics/384035/us-mobile-app-buyer-reach-device/
