U.S. hotels offline advertising expenditure share 2011-2015, by medium
The graph shows hotel industry share of offline advertising spending in the United States from 2011 to 2013 as well as a forecast until 2015, broken down by medium. The source expects that U.S. based hotels will devote 39 percent of their 2015 offline advertising budgets to print advertising. It is expected that 22 percent will be allocated to television ads.