Purchase intention by category in the U.S. 2024

"Smartphones" and "Furniture & household goods" are the top two answers among U.S. consumers in our survey on the subject of "Purchase intention by category".
The survey was conducted online among 10,146 respondents in the United States, in 2024.

Purchase intention by category in the U.S. as of December 2024

Characteristic	Share of respondents
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Number of respondents

10,146 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these items are you planning to buy in the next 12 months, online or in store?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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