Car manufacturers' U.S. market share YTD 2023
General Motors was the market leader in terms of U.S. light vehicle sales in 2023. Between January and December 2023, consumers in the United States bought around 2.6 million GM vehicles, making General Motors the producer of approximately 16.9 percent of the automobiles sold in the U.S. during that time.
Rebounding after a pandemic-related dip
U.S. light-vehicle sales are stalling: the U.S. automotive industry sold roughly 15.5 million light vehicles between January and December 2023. This compares to about 13.8 million units one year before and close to 17 million vehicles in 2019. The trend is no different for America’s most popular manufacturer. GM’s light vehicle sales grew in 2023, compared with the figures reported for the same twelve months in 2022. The U.S. automotive industry had several good years between 2015 and 2018, when consumers purchased more than 17 million light vehicles annually for an unprecedented four years in a row. This stellar spell came to an end in 2019.
Slowing economies and the COVID-19 pandemic had a strong negative effect on vehicle production and consumption. The U.S. auto market had high hopes for a V-shaped recovery in 2021 and 2022, but the reality was different. Light vehicle sales in North America dropped to 16.4 million in 2022, after encouraging sales in 2021.
A competitive market
The automobile market in the United States is a competitive space, with Toyota Motor trailing General Motors in the ranking. Buick, a division of General Motors, recorded the fourth best initial quality in the U.S. as of June 2023. It was preceded by Dodge, Ram, and Alfa Romeo. Lexus, a subsidiary of Toyota, ranked tenth in this quality ranking but second in overall U.S. consumer satisfaction in 2023, with an index score three points above its main luxury car competitor, BMW. By contrast, General Motors brands were further down in the ranking, with the automaker's eponymous brand ranking thirteenth.
Rebounding after a pandemic-related dip
U.S. light-vehicle sales are stalling: the U.S. automotive industry sold roughly 15.5 million light vehicles between January and December 2023. This compares to about 13.8 million units one year before and close to 17 million vehicles in 2019. The trend is no different for America’s most popular manufacturer. GM’s light vehicle sales grew in 2023, compared with the figures reported for the same twelve months in 2022. The U.S. automotive industry had several good years between 2015 and 2018, when consumers purchased more than 17 million light vehicles annually for an unprecedented four years in a row. This stellar spell came to an end in 2019.
Slowing economies and the COVID-19 pandemic had a strong negative effect on vehicle production and consumption. The U.S. auto market had high hopes for a V-shaped recovery in 2021 and 2022, but the reality was different. Light vehicle sales in North America dropped to 16.4 million in 2022, after encouraging sales in 2021.
A competitive market
The automobile market in the United States is a competitive space, with Toyota Motor trailing General Motors in the ranking. Buick, a division of General Motors, recorded the fourth best initial quality in the U.S. as of June 2023. It was preceded by Dodge, Ram, and Alfa Romeo. Lexus, a subsidiary of Toyota, ranked tenth in this quality ranking but second in overall U.S. consumer satisfaction in 2023, with an index score three points above its main luxury car competitor, BMW. By contrast, General Motors brands were further down in the ranking, with the automaker's eponymous brand ranking thirteenth.
