This statistic gives information on the share of mobile search advertising as percent of online paid-search advertising in selected European countries in 2017. That year, mobile search advertising's share in Ireland was 59.3 percent. Serbia had the highest share of mobile in paid search ad spend at 60 percent.
Share of paid search advertising spending going on mobile search in Europe in 2017, by country
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IAB Europe. (June 28, 2018). Share of paid search advertising spending going on mobile search in Europe in 2017, by country [Graph]. In Statista. Retrieved May 06, 2024, from https://www.statista.com/statistics/311987/mobile-display-ad-spending-as-share-of-online-display/
IAB Europe. "Share of paid search advertising spending going on mobile search in Europe in 2017, by country." Chart. June 28, 2018. Statista. Accessed May 06, 2024. https://www.statista.com/statistics/311987/mobile-display-ad-spending-as-share-of-online-display/
IAB Europe. (2018). Share of paid search advertising spending going on mobile search in Europe in 2017, by country. Statista. Statista Inc.. Accessed: May 06, 2024. https://www.statista.com/statistics/311987/mobile-display-ad-spending-as-share-of-online-display/
IAB Europe. "Share of Paid Search Advertising Spending Going on Mobile Search in Europe in 2017, by Country." Statista, Statista Inc., 28 Jun 2018, https://www.statista.com/statistics/311987/mobile-display-ad-spending-as-share-of-online-display/
IAB Europe, Share of paid search advertising spending going on mobile search in Europe in 2017, by country Statista, https://www.statista.com/statistics/311987/mobile-display-ad-spending-as-share-of-online-display/ (last visited May 06, 2024)
Share of paid search advertising spending going on mobile search in Europe in 2017, by country [Graph], IAB Europe, June 28, 2018. [Online]. Available: https://www.statista.com/statistics/311987/mobile-display-ad-spending-as-share-of-online-display/