Average daily rate of Hilton hotels 2012-2024
Leading hotel chain Hilton accounted for an average daily rate of 159.99 U.S. dollars in 2024. This figure shows a slight increase from the previous year’s rate of 158.62 U.S. dollars. The company's ADR reached a new peak in 2024.
Average daily rate (ADR)
The average daily rate (ADR) reflects the average price that guests pay per room in a hotel. ADR is one the key performance indicators (KPIs) used to measure a hotel’s performance, along with occupancy rate and revenue per available room (RevPAR). In 2024, Hilton Worldwide Holdings Inc. had a revenue per available room (RevPAR) of 115.09 U.S. dollars.
Trends in ADR
Daily rates in the hospitality sector change throughout the year. One of the key factors affecting ADR is the occupancy rate, which varies depending on the season. For example, in the United States, where most Hilton hotels are located, rooms are occupied more frequently in summer months compared to winter months.