In-app advertising click-through rate 2014

This statistic presents the in-app advertising click-through rate in selected countries as of March 2014. During the survey period, it was found that 24 percent of smartphone users in the United States click on in-app advertisments at least some of the time. In-app advertising CTR was highest in China with 65 percent.

Percentage of smartphone users who click on in-app advertisements as of March 2014

Characteristic	All the time	Some of the time	Never
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Release date

March 2014

More information

Region

China, Japan, South Korea, United Kingdom, United States

Survey time period

March 2014

Supplementary notes

Date is presumed.
Values may not add up to 100 percent due to rounding.

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