Digital channel investments of small companies in the United States 2017

Published by
Jessica Clement,
Aug 25, 2023
This statistic presents the most common digital investments of small business owners in the United States in the past two years. During the October 2017 survey period, 48 percent of responding small business owners stated that they had upgraded to new software for their business computer systems.

Digital investments of small business owners in the United States in the past two years as of October 2017

CharacteristicShare of respondents
Upgraded to new software for businesses’ computer systems 48%
Digitized your businesses’ records management services 37%
Invested in an app or other mobile-optimization capability for company website 24%
Expanded the “ecommerce presence” of company (online/app) 20%
Introduced a marketing automation tool to automate marketing efforts 15%
Showing entries 1 to 5 (5 entries in total)
Created with Highcharts 7.2.2Share of respondents48%48%37%37%24%24%20%20%15%15%Upgraded to new software for businesses’ computer systemsDigitized your businesses’ records management servicesInvested in an app or other mobile-optimization capability for companywebsiteExpanded the “ecommerce presence” of company (online/app)Introduced a marketing automation tool to automate marketing efforts
0%5%10%15%20%25%30%35%40%45%50%55%

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Release date

November 2017

Region

United States

Survey time period

October 2 to 6, 2017

Number of respondents

602 respondents

Method of interview

Telephone interview

Supplementary notes

Question: Over the past two years, has your business done any of the following?

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