Etsy: number of active buyers 2012-2023

In 2023, there were approximately 96.48 million active buyers who purchased goods through the Etsy ecosystem. The number of Etsy's active buyers peaked in 2023 is higher than it ever has been, just over the amount of buyers recorded in 2021 (96.34 million).

An overview of Etsy

Etsy is an online commerce website with strong integration of social features such as user profiles and collections, as well as interactive seller storefronts and the ability to share content to other social networks. In 2021, Etsy’s annual company revenue amounted to over 2.3 billion U.S. dollars, with the majority of revenues generated through its marketplace. That year, the social commerce site’s annual merchandise sales volume amounted to 13.5 billion U.S. dollars.

Etsy sales

Etsy sellers predominantly offer handcrafted or vintage products, and the platform serves as the most popular marketplace for such items. As the platform has a large pool of active buyers, the same can be said about the number of active sellers on Etsy. Both buyers and sellers helped the company increase its annual gross merchandise sales by 33 percent from 2020 to 2021.