The connected TV penetration rate in the United States rose to an all time high in 2023, with 88 percent of American households owning at least one internet-connected TV device. Since 2014, there has been consistent growth, except for the year 2019. However 2020 indicates the growth returning, with an increase of six percentage points from 2019 to 2020.
Internet-connected TV penetration rate in the United States from 2014 to 2023
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Share of respondents
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Digital TV News. (June 2, 2023). Internet-connected TV penetration rate in the United States from 2014 to 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/294654/connected-tv-penetration-rate-usa/
Digital TV News. "Internet-connected TV penetration rate in the United States from 2014 to 2023." Chart. June 2, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/294654/connected-tv-penetration-rate-usa/
Digital TV News. (2023). Internet-connected TV penetration rate in the United States from 2014 to 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/294654/connected-tv-penetration-rate-usa/
Digital TV News. "Internet-connected Tv Penetration Rate in The United States from 2014 to 2023." Statista, Statista Inc., 2 Jun 2023, https://www.statista.com/statistics/294654/connected-tv-penetration-rate-usa/
Digital TV News, Internet-connected TV penetration rate in the United States from 2014 to 2023 Statista, https://www.statista.com/statistics/294654/connected-tv-penetration-rate-usa/ (last visited July 22, 2024)
Internet-connected TV penetration rate in the United States from 2014 to 2023 [Graph], Digital TV News, June 2, 2023. [Online]. Available: https://www.statista.com/statistics/294654/connected-tv-penetration-rate-usa/