Most effective content marketing tactics UK 2016-2017

This statistic displays a ranking of content marketing tactics by effectiveness according to marketers who used them in the United Kingdom (UK) from 2016 to 2017. In 2017, e-mail (e.g. e-newsletters, welcome letters) were ranked most effective, with 65 percent of marketers ranking them as most critical to content marketing success.

Content marketing tactics ranked by effectiveness in the United Kingdom (UK) from 2016 to 2017

Characteristic	2016	2017
E-mail (newsletters, welcome emails)	50%	65%
Social media content - other than blogs	46%	57%
Blogs	74%	50%
E-books/whitepapers	36%	-
In-person events	30%	-
Videos	28%	-
Infographics	20%	-
Webinars/webcasts	18%	-
Online presentations	11%	-
Illustrations/photos	9%	-
White papers	-	-

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Release date

January 2018

More information

Region

United Kingdom

Survey time period

2016 to 2017

Number of respondents

117*

Special properties

for-profit marketers (B2B and B2C)**

Method of interview

Email survey

Supplementary notes

* n (July to August 2016) = 78; n (June to July 2017) = 117.
** In 2017, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, The Association for Data-driven Marketing & Advertising (ADMA), WTWH Media and Technology for Marketing (TFM).

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