This statistic displays leading reasons why consumers in Great Britain reported continuing to follow brands on social media in 2013. The greatest share of respondents reported continued social media engagement with brands because the brand sent coupons for discounts.
What do the brands that you follow on social media do that makes you want to stay connected to the brand?
Characteristic
Share of respondents
They send me coupons for product discounts or free products
58%
They have contests or requests for suggestions regarding their current or new product
47%
They post fun and interesting topics/items on their social networking page
37%
They create content that is worth sharing
36%
They respond to comments or links I post on their social networking page
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Ipsos. (April 2, 2013). What do the brands that you follow on social media do that makes you want to stay connected to the brand? [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/289994/reasons-to-continue-following-brands-on-social-media-in-great-britain/
Ipsos. "What do the brands that you follow on social media do that makes you want to stay connected to the brand?." Chart. April 2, 2013. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/289994/reasons-to-continue-following-brands-on-social-media-in-great-britain/
Ipsos. (2013). What do the brands that you follow on social media do that makes you want to stay connected to the brand?. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/289994/reasons-to-continue-following-brands-on-social-media-in-great-britain/
Ipsos. "What Do The Brands That You Follow on Social Media Do That Makes You Want to Stay Connected to The Brand?." Statista, Statista Inc., 2 Apr 2013, https://www.statista.com/statistics/289994/reasons-to-continue-following-brands-on-social-media-in-great-britain/
Ipsos, What do the brands that you follow on social media do that makes you want to stay connected to the brand? Statista, https://www.statista.com/statistics/289994/reasons-to-continue-following-brands-on-social-media-in-great-britain/ (last visited November 17, 2024)
What do the brands that you follow on social media do that makes you want to stay connected to the brand? [Graph], Ipsos, April 2, 2013. [Online]. Available: https://www.statista.com/statistics/289994/reasons-to-continue-following-brands-on-social-media-in-great-britain/
