Preferred time of day to shop online in 2012

Published by Statista Research Department, Apr 25, 2012
This statistic provides information on consumers' preferred time to do online shopping in January in February 2012. Globally, the preferred time to shop on the internet was between 6PM and 12AM, as 44 percent of all spendings took place then. The survey highlights 8:40 PM as the global online shopping peak time.

What time does the world shop online?

Period of timeShare of spending taking place
12AM - 6AM 10%
6AM - 12PM 16%
12PM - 6PM 30%
6PM - 12AM 44%
Showing entries 1 to 4 (4 entries in total)
Created with Highcharts 7.2.2Period of timeShare of spending taking place10%10%16%16%30%30%44%44%12AM - 6AM6AM - 12PM12PM - 6PM6PM - 12AM
0%10%20%30%40%50%

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Source

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Release date

April 2012

Region

Worldwide

Survey time period

January and February 2012

Number of respondents

19,000 consumers and 152 senior retail decision makers

Supplementary notes

The survey does not provide information regarding the age of the respondents.

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