Online advertising revenue in China 2017-2024

Published by
Lai Lin Thomala
,
Jan 27, 2025

China's online advertising market recorded a total revenue of 651 billion yuan in 2024, representing a 13.6 percent year-on-year growth. E-commerce, video, and search advertising were the industry drivers.

Revenue generated from online advertising in China from 2017 to 2024 (in billion yuan)

CharacteristicRevenue in billion yuan
- -
- -
- -
- -
- -
- -
- -
- -
Showing entries 1 to 8 (8 entries in total)
Statistic: Revenue generated from online advertising in China from 2017 to 2024 (in billion yuan)

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

January 2025

Region

China

Survey time period

2017 to 2024

Special properties

excluding Hong Kong, Macao, and Taiwan

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of January 2025).

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Leading companies trust Statista:
paypal google adobe pg samsung telekom

Related reports: Available to download in PDF or PPTX format

All datain one format
All data
in one format
Advertising in China
  • 39 page/s
  • English
  • pptx
  • Detailed references

Everything on "Advertising in China" in one document: edited and divided into chapters, including detailed references.

Go to report
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on " Advertising in China "

Other statistics that may interest you Advertising in China

Key figures

7

Traditional advertising

6

Online advertising

5

Mobile advertising

6

Largest advertisers

7

Further related statistics

10

Discover Statista

Need help with using Statista for your research? Tutorials and first steps

Further Content: You might find this interesting as well

Statistics

Topics

Advertising in ChinaLuxury marketing in ChinaMedia industry in ChinaAdvertising in the Asia-Pacific regionMini-program platforms in China
Do you have any questions about our business solutions?

We provide you with detailed information about our Professional Account.

All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.