In 2018, an estimated number of 134 million mobile users in the United States were mobile coupon users, up from 124.1 million in the previous year. It is estimated that over half of mobile phone users in the United States have used their devices to redeem a mobile coupon or code for online or offline shopping at least once during the calendar year.
Number of mobile coupon users in the United States from 2017 to 2019
(in millions)
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Number of mobile coupon users in the United States from 2017 to 2019
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*Forecast Mobile device users who use their device to redeem a coupon/code obtained from app, mobile internet, QR code/other mobile barcode or SMS for online or offline shopping at least once during the calendar year; includes group-buying coupons purchased via mobile device
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eMarketer. (December 3, 2018). Number of mobile coupon users in the United States from 2017 to 2019 (in millions) [Graph]. In Statista. Retrieved April 02, 2025, from https://www.statista.com/statistics/275670/adult-mobile-coupon-users-in-the-united-states/
eMarketer. "Number of mobile coupon users in the United States from 2017 to 2019 (in millions)." Chart. December 3, 2018. Statista. Accessed April 02, 2025. https://www.statista.com/statistics/275670/adult-mobile-coupon-users-in-the-united-states/
eMarketer. (2018). Number of mobile coupon users in the United States from 2017 to 2019 (in millions). Statista. Statista Inc.. Accessed: April 02, 2025. https://www.statista.com/statistics/275670/adult-mobile-coupon-users-in-the-united-states/
eMarketer. "Number of Mobile Coupon Users in The United States from 2017 to 2019 (in Millions)." Statista, Statista Inc., 3 Dec 2018, https://www.statista.com/statistics/275670/adult-mobile-coupon-users-in-the-united-states/
eMarketer, Number of mobile coupon users in the United States from 2017 to 2019 (in millions) Statista, https://www.statista.com/statistics/275670/adult-mobile-coupon-users-in-the-united-states/ (last visited April 02, 2025)
Number of mobile coupon users in the United States from 2017 to 2019 (in millions) [Graph], eMarketer, December 3, 2018. [Online]. Available: https://www.statista.com/statistics/275670/adult-mobile-coupon-users-in-the-united-states/
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