Methods for choosing a digital magazine in the U.S. in 2012

Published by Statista Research Department, Aug 30, 2013
This statistic depicts the methods US consumers used to choose a digital magazine at a digital newsstand in the United States as of November 2012. During a survey, 24 percent of the consumers stated they chose a digital magazine based on the cover or the articles.

Methods for choosing a digital magazine in the United States in 2012

CharacteristicShare of respondents
Look for specific magazines that I have identified in advance 79%
Choose based on the cover or articles 24%
Look at the "featured" or "best-selling" area to see what is being promoted 23%
Go to categories or specific key words in the "newsstand" or app store 20%
Search in the "newsstand/magazine" section as opposed to the app store 17%
Other 2%
Showing entries 1 to 6 (6 entries in total)
Created with Highcharts 7.2.2Share of respondents79%79%24%24%23%23%20%20%17%17%2%2%Look for specific magazines thatI have identified in advanceChoose based on the cover orarticlesLook at the "featured" or "best-selling" area to see what isbeing promotedGo to categories or specific keywords in the "newsstand" or appstoreSearch in the"newsstand/magazine" sectionas opposed to the app storeOther
0%20%40%60%80%100%

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Release date

August 2013

Region

United States

Survey time period

November 2012

Number of respondents

n = 796

Special properties

among respondents who have used digital newsstands to find, subscribe to and download magazine-branded content apps

Supplementary notes

Multiple answers were allowed.
The source does not provide information on the respodents' age or the type of survey used.

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