In the first half of 2021, 56.5 percent of digital ad impressions generated in the United States came from streaming sites. Major walled gardens, such as Facebook, Google, and Amazon accounted for 13 percent of the impressions.
Distribution of digital ad impressions in the United States from 2018 to 2021, by site type
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MarketingCharts. (September 9, 2021). Distribution of digital ad impressions in the United States from 2018 to 2021, by site type [Graph]. In Statista. Retrieved June 03, 2024, from https://www.statista.com/statistics/269874/number-of-display-ad-impressions-in-the-us/
MarketingCharts. "Distribution of digital ad impressions in the United States from 2018 to 2021, by site type." Chart. September 9, 2021. Statista. Accessed June 03, 2024. https://www.statista.com/statistics/269874/number-of-display-ad-impressions-in-the-us/
MarketingCharts. (2021). Distribution of digital ad impressions in the United States from 2018 to 2021, by site type. Statista. Statista Inc.. Accessed: June 03, 2024. https://www.statista.com/statistics/269874/number-of-display-ad-impressions-in-the-us/
MarketingCharts. "Distribution of Digital Ad Impressions in The United States from 2018 to 2021, by Site Type." Statista, Statista Inc., 9 Sep 2021, https://www.statista.com/statistics/269874/number-of-display-ad-impressions-in-the-us/
MarketingCharts, Distribution of digital ad impressions in the United States from 2018 to 2021, by site type Statista, https://www.statista.com/statistics/269874/number-of-display-ad-impressions-in-the-us/ (last visited June 03, 2024)
Distribution of digital ad impressions in the United States from 2018 to 2021, by site type [Graph], MarketingCharts, September 9, 2021. [Online]. Available: https://www.statista.com/statistics/269874/number-of-display-ad-impressions-in-the-us/