This statistic shows the share of digital display advertising spending in the United Kingdom that went to Google and Facebook in 2012 and 2013, with a forecast to 2016. It was estimated that roughly 19.9 percent of digital display ad spend went to Facebook in 2013.
Share of digital display advertising spending going to Google and Facebook in the United Kingdom (UK) from 2012 to 2016
* Forecast. ** Based on net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites. Includes banners, rich media, sponsorships and video; includes mobile ads within the exisiting formats. Figures have been rounded.
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eMarketer. (July 3, 2014). Share of digital display advertising spending going to Google and Facebook in the United Kingdom (UK) from 2012 to 2016 [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/268743/google-and-facebooks-share-of-digital-advertising-spending-in-the-uk/
eMarketer. "Share of digital display advertising spending going to Google and Facebook in the United Kingdom (UK) from 2012 to 2016." Chart. July 3, 2014. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/268743/google-and-facebooks-share-of-digital-advertising-spending-in-the-uk/
eMarketer. (2014). Share of digital display advertising spending going to Google and Facebook in the United Kingdom (UK) from 2012 to 2016. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/268743/google-and-facebooks-share-of-digital-advertising-spending-in-the-uk/
eMarketer. "Share of Digital Display Advertising Spending Going to Google and Facebook in The United Kingdom (Uk) from 2012 to 2016." Statista, Statista Inc., 3 Jul 2014, https://www.statista.com/statistics/268743/google-and-facebooks-share-of-digital-advertising-spending-in-the-uk/
eMarketer, Share of digital display advertising spending going to Google and Facebook in the United Kingdom (UK) from 2012 to 2016 Statista, https://www.statista.com/statistics/268743/google-and-facebooks-share-of-digital-advertising-spending-in-the-uk/ (last visited November 17, 2024)
Share of digital display advertising spending going to Google and Facebook in the United Kingdom (UK) from 2012 to 2016 [Graph], eMarketer, July 3, 2014. [Online]. Available: https://www.statista.com/statistics/268743/google-and-facebooks-share-of-digital-advertising-spending-in-the-uk/
