This statistic shows the share of digital display advertising spending in the United Kingdom that went to Google and Facebook in 2012 and 2013, with a forecast to 2016. It was estimated that roughly 19.9 percent of digital display ad spend went to Facebook in 2013.
Share of digital display advertising spending going to Google and Facebook in the United Kingdom (UK) from 2012 to 2016
* Forecast. ** Based on net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites. Includes banners, rich media, sponsorships and video; includes mobile ads within the exisiting formats. Figures have been rounded.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (July 3, 2014). Share of digital display advertising spending going to Google and Facebook in the United Kingdom (UK) from 2012 to 2016 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/268743/google-and-facebooks-share-of-digital-advertising-spending-in-the-uk/
eMarketer. "Share of digital display advertising spending going to Google and Facebook in the United Kingdom (UK) from 2012 to 2016." Chart. July 3, 2014. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/268743/google-and-facebooks-share-of-digital-advertising-spending-in-the-uk/
eMarketer. (2014). Share of digital display advertising spending going to Google and Facebook in the United Kingdom (UK) from 2012 to 2016. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/268743/google-and-facebooks-share-of-digital-advertising-spending-in-the-uk/
eMarketer. "Share of Digital Display Advertising Spending Going to Google and Facebook in The United Kingdom (Uk) from 2012 to 2016." Statista, Statista Inc., 3 Jul 2014, https://www.statista.com/statistics/268743/google-and-facebooks-share-of-digital-advertising-spending-in-the-uk/
eMarketer, Share of digital display advertising spending going to Google and Facebook in the United Kingdom (UK) from 2012 to 2016 Statista, https://www.statista.com/statistics/268743/google-and-facebooks-share-of-digital-advertising-spending-in-the-uk/ (last visited December 19, 2024)
Share of digital display advertising spending going to Google and Facebook in the United Kingdom (UK) from 2012 to 2016 [Graph], eMarketer, July 3, 2014. [Online]. Available: https://www.statista.com/statistics/268743/google-and-facebooks-share-of-digital-advertising-spending-in-the-uk/
