This statistic presents a selection of the leading smartphone app awareness and discovery channels of users in the United States as of June 2015, sorted by age group. During the survey period, it was found that 19 percent of survey respondents aged 18 to 34 years became aware of smarthone apps through word of mouth recommendations from family and friends.
Smartphone app awareness and discovery channels of users in the United States as of June 2015, by age group
Characteristic
18-34
35-54
55+
Searched app store
27%
18%
12%
Via friend/family
19%
14%
11%
Featured/top list in app store
20%
11%
7%
Via comment/review social site
13%
8%
3%
Via a website
11%
9%
6%
Via news/print review/TV show
10%
8%
6%
Via ad on device browser/app
11%
7%
3%
Via ad on TV/print/billboard
9%
5%
3%
0%2%4%6%8%10%12%14%16%18%20%22%24%26%28%30%
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comScore. (September 22, 2015). Smartphone app awareness and discovery channels of users in the United States as of June 2015, by age group [Graph]. In Statista. Retrieved April 03, 2025, from https://www.statista.com/statistics/268054/find-smartphone-apps-for-download/
comScore. "Smartphone app awareness and discovery channels of users in the United States as of June 2015, by age group." Chart. September 22, 2015. Statista. Accessed April 03, 2025. https://www.statista.com/statistics/268054/find-smartphone-apps-for-download/
comScore. (2015). Smartphone app awareness and discovery channels of users in the United States as of June 2015, by age group. Statista. Statista Inc.. Accessed: April 03, 2025. https://www.statista.com/statistics/268054/find-smartphone-apps-for-download/
comScore. "Smartphone App Awareness and Discovery Channels of Users in The United States as of June 2015, by Age Group." Statista, Statista Inc., 22 Sep 2015, https://www.statista.com/statistics/268054/find-smartphone-apps-for-download/
comScore, Smartphone app awareness and discovery channels of users in the United States as of June 2015, by age group Statista, https://www.statista.com/statistics/268054/find-smartphone-apps-for-download/ (last visited April 03, 2025)
Smartphone app awareness and discovery channels of users in the United States as of June 2015, by age group [Graph], comScore, September 22, 2015. [Online]. Available: https://www.statista.com/statistics/268054/find-smartphone-apps-for-download/
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