U.S. internet usage penetration 2024, by age group
As of 2024, 99 percent of adults in the United States between 18 and 49 years were internet users, making it the age group with the highest level of internet penetration in the country. A further share of 97 percent of adults using the internet were between 18 and 29 years old.
Mobile internet usage
Mobile internet usage continues to surge in the United States, with 96.2 percent of internet users accessing the web via phones as of the third quarter of 2023. In April 2024, YouTube's mobile app led with a 74 percent audience reach, while TikTok topped weekly engagement among social apps.
Mobile apps and privacy
Mobile apps became an essential part of mobile users, this high usage raised new concerns about data privacy. By June 2023, three in four internet users supported data localization to protect their information. Additionally, As of September 2024, 13.5 percent of paid iOS apps stated that they collected user data, with 88 percent of this data used to enhance app functionality.
