In 2022, smartphone vendors sold around 1.39 billion smartphones were sold worldwide, with this number forecast to drop to 1.34 billion in 2023.
Smartphone penetration rate still on the rise
Less than half of the world’s total population owned a smart device in 2016, but the smartphone penetration rate has continued climbing, reaching 78.05 percent in 2020. By 2025, it is forecast that almost 87 percent of all mobile users in the United States will own a smartphone, an increase from the 27 percent of mobile users in 2010.
Smartphone end user sales
In the United States alone, sales of smartphones were projected to be worth around 73 billion U.S. dollars in 2021, an increase from 18 billion dollars in 2010. Global sales of smartphones are expected to increase from 2020 to 2021 in every major region, as the market starts to recover from the initial impact of the coronavirus (COVID-19) pandemic.
Number of smartphones sold to end users worldwide from 2007 to 2023
(in million units)
Characteristic
Sales in million units
2023*
1,339.51
2022
1,395.25
2021
1,433.86
2020
1,351.84
2019
1,540.66
2018
1,556.27
2017
1,536.54
2016
1,495.96
2015
1,423.9
2014
1,244.74
2013
969.72
2012
680.11
2011
472
Created with Highcharts 7.2.2Sales in million units122.32122.32139.29139.29172.38172.38296.65296.65472472680.11680.11969.72969.721,244.741,244.741,423.91,423.91,495.961,495.961,536.541,536.541,556.271,556.271,540.661,540.661,351.841,351.841,433.861,433.861,395.251,395.251,339.511,339.5120072008200920102011201220132014201520162017201820192020202120222023*
02505007501,0001,2501,5001,750
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Gartner. (January 31, 2023). Number of smartphones sold to end users worldwide from 2007 to 2023 (in million units) [Graph]. In Statista. Retrieved February 24, 2025, from https://www.statista.com/statistics/263437/global-smartphone-sales-to-end-users-since-2007/
Gartner. "Number of smartphones sold to end users worldwide from 2007 to 2023 (in million units)." Chart. January 31, 2023. Statista. Accessed February 24, 2025. https://www.statista.com/statistics/263437/global-smartphone-sales-to-end-users-since-2007/
Gartner. (2023). Number of smartphones sold to end users worldwide from 2007 to 2023 (in million units). Statista. Statista Inc.. Accessed: February 24, 2025. https://www.statista.com/statistics/263437/global-smartphone-sales-to-end-users-since-2007/
Gartner. "Number of Smartphones Sold to End Users Worldwide from 2007 to 2023 (in Million Units)." Statista, Statista Inc., 31 Jan 2023, https://www.statista.com/statistics/263437/global-smartphone-sales-to-end-users-since-2007/
Gartner, Number of smartphones sold to end users worldwide from 2007 to 2023 (in million units) Statista, https://www.statista.com/statistics/263437/global-smartphone-sales-to-end-users-since-2007/ (last visited February 24, 2025)
Number of smartphones sold to end users worldwide from 2007 to 2023 (in million units) [Graph], Gartner, January 31, 2023. [Online]. Available: https://www.statista.com/statistics/263437/global-smartphone-sales-to-end-users-since-2007/
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