Market share of the leading potato chip brands in the U.S. 2021/2022
Frito Lay’s history
Frito Lay is a subsidiary of Pepsico that mainly focuses on snack foods like potato chips. The company was formed in 1961 and merged with the Pepsi-Cola Company in 1965 to form Pepsico. Since then it has operated as a wholly-owned subsidiary of Pepsico.
Lay’s consumers
Recent estimates put the number of Lay’s consumers at over 160 million Americans, not counting the variations on the original flavor. Of those consumers, 136 million eat 1-3 bags of the chips a month, with 14 million eating eight or more bags.