This statistic presents information on active U.S. entertainment online shoppers who are interested in using their TVs for shopping. During a survey in May 2013, it was found that 68 percent of internet users who have visited a TV network e-commerce site were interested in using their smart TV to shop. Out of those 68 percent of potential t-commerce shoppers, 82 percent were interested in purchasing products seen or tied to their favourite TV shows.
Percentage of U.S. internet users who are interested in using their TVs for shopping as of May 2013
Characteristic
Percentage of respondents
Interested or very interested in using their TV to shop
68%
Interested in purchasing products seen or tied to favourite shows
82%
Interested in purchasing products or services directly from commercial
76%
Interested in saving products to wish list
30%
Interested in "liking" products on Facebook
25%
Willing to participate in a game for product discouts and promotions
17%
Created with Highcharts 7.2.2Percentage of respondents68%68%82%82%76%76%30%30%25%25%17%17%Interested or very interested in using their TV to shopInterested in purchasing products seen or tied to favourite showsInterested in purchasing products or services directly from commercialInterested in saving products to wish listInterested in "liking" products on FacebookWilling to participate in a game for product discouts and promotions
0%10%20%30%40%50%60%70%80%90%100%
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Delivery Agent. (June 25, 2013). Percentage of U.S. internet users who are interested in using their TVs for shopping as of May 2013 [Graph]. In Statista. Retrieved April 14, 2025, from https://www.statista.com/statistics/262070/us-internet-users-who-are-interest-in-tv-e-commerce/
Delivery Agent. "Percentage of U.S. internet users who are interested in using their TVs for shopping as of May 2013." Chart. June 25, 2013. Statista. Accessed April 14, 2025. https://www.statista.com/statistics/262070/us-internet-users-who-are-interest-in-tv-e-commerce/
Delivery Agent. (2013). Percentage of U.S. internet users who are interested in using their TVs for shopping as of May 2013. Statista. Statista Inc.. Accessed: April 14, 2025. https://www.statista.com/statistics/262070/us-internet-users-who-are-interest-in-tv-e-commerce/
Delivery Agent. "Percentage of U.S. Internet Users Who Are Interested in Using Their Tvs for Shopping as of May 2013." Statista, Statista Inc., 25 Jun 2013, https://www.statista.com/statistics/262070/us-internet-users-who-are-interest-in-tv-e-commerce/
Delivery Agent, Percentage of U.S. internet users who are interested in using their TVs for shopping as of May 2013 Statista, https://www.statista.com/statistics/262070/us-internet-users-who-are-interest-in-tv-e-commerce/ (last visited April 14, 2025)
Percentage of U.S. internet users who are interested in using their TVs for shopping as of May 2013 [Graph], Delivery Agent, June 25, 2013. [Online]. Available: https://www.statista.com/statistics/262070/us-internet-users-who-are-interest-in-tv-e-commerce/
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