U.S. internet users who are interested in TV e-commerce as of May 2013

Percentage of U.S. internet users who are interested in using their TVs for shopping as of May 2013

CharacteristicPercentage of respondents
Interested or very interested in using their TV to shop 68%
Interested in purchasing products seen or tied to favourite shows 82%
Interested in purchasing products or services directly from commercial 76%
Interested in saving products to wish list 30%
Interested in "liking" products on Facebook 25%
Willing to participate in a game for product discouts and promotions 17%
Created with Highcharts 7.2.2Percentage of respondents68%68%82%82%76%76%30%30%25%25%17%17%Interested or very interested in using their TV to shopInterested in purchasing products seen or tied to favourite showsInterested in purchasing products or services directly from commercialInterested in saving products to wish listInterested in "liking" products on FacebookWilling to participate in a game for product discouts and promotions
0%10%20%30%40%50%60%70%80%90%100%
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Source

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Release date

June 2013

Region

United States

Survey time period

March 1 to May 31, 2013

Number of respondents

1,100 respondents

Special properties

Internet users who have visited a TV network e-commerce site

Supplementary notes

The source does not provide information regarding the age of respondents.

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