This statistic gives information on the amount of money U.S. consumers were willing to pay for monthly YouTube premium content as of March 2013. During a consumer survey, it was found that 19 percent of respondents were willing to pay up to two U.S. dollars per month for a single YouTube channel based on their interests.
Amount of money U.S. consumers are willing to pay for monthly YouTube premium content as of March 2013
(in U.S. dollars)
Characteristic
Share of respondents
Up to 2 U.S. dollars
19%
Up to 5 U.S. dollars
15%
Up to 10 U.S. dollars
10%
Up to 15 U.S. dollars
1%
Greater than 15 U.S. dollars
1%
I would not be willing to pay
54%
Created with Highcharts 7.2.2Share of respondents19%19%15%15%10%10%1%1%1%1%54%54%Up to 2 U.S. dollarsUp to 5 U.S. dollarsUp to 10 U.S. dollarsUp to 15 U.S. dollarsGreater than 15 U.S. dollarsI would not be willing to pay
0%10%20%30%40%50%60%
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The source does not provide information on the type of survey used or respondents' age. The original question was "How much would you be willing to pay on a monthly basis for a single YouTube channel with premium content that interests you?"
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Accenture. (April 5, 2013). Amount of money U.S. consumers are willing to pay for monthly YouTube premium content as of March 2013 (in U.S. dollars) [Graph]. In Statista. Retrieved April 01, 2025, from https://www.statista.com/statistics/259402/amount-us-users-would-pay-for-premium-youtube-channel/
Accenture. "Amount of money U.S. consumers are willing to pay for monthly YouTube premium content as of March 2013 (in U.S. dollars)." Chart. April 5, 2013. Statista. Accessed April 01, 2025. https://www.statista.com/statistics/259402/amount-us-users-would-pay-for-premium-youtube-channel/
Accenture. (2013). Amount of money U.S. consumers are willing to pay for monthly YouTube premium content as of March 2013 (in U.S. dollars). Statista. Statista Inc.. Accessed: April 01, 2025. https://www.statista.com/statistics/259402/amount-us-users-would-pay-for-premium-youtube-channel/
Accenture. "Amount of Money U.S. Consumers Are Willing to Pay for Monthly Youtube Premium Content as of March 2013 (in U.S. Dollars)." Statista, Statista Inc., 5 Apr 2013, https://www.statista.com/statistics/259402/amount-us-users-would-pay-for-premium-youtube-channel/
Accenture, Amount of money U.S. consumers are willing to pay for monthly YouTube premium content as of March 2013 (in U.S. dollars) Statista, https://www.statista.com/statistics/259402/amount-us-users-would-pay-for-premium-youtube-channel/ (last visited April 01, 2025)
Amount of money U.S. consumers are willing to pay for monthly YouTube premium content as of March 2013 (in U.S. dollars) [Graph], Accenture, April 5, 2013. [Online]. Available: https://www.statista.com/statistics/259402/amount-us-users-would-pay-for-premium-youtube-channel/
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