YouTube: amount of money U.S. users are willing to pay for premium channel 2013

Amount of money U.S. consumers are willing to pay for monthly YouTube premium content as of March 2013

CharacteristicShare of respondents
Up to 2 U.S. dollars 19%
Up to 5 U.S. dollars 15%
Up to 10 U.S. dollars 10%
Up to 15 U.S. dollars 1%
Greater than 15 U.S. dollars 1%
I would not be willing to pay 54%
Created with Highcharts 7.2.2Share of respondents19%19%15%15%10%10%1%1%1%1%54%54%Up to 2 U.S. dollarsUp to 5 U.S. dollarsUp to 10 U.S. dollarsUp to 15 U.S. dollarsGreater than 15 U.S. dollarsI would not be willing to pay
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Source

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Release date

April 2013

Region

United States

Survey time period

February and March 2013

Number of respondents

base: n = 3,501

Supplementary notes

The source does not provide information on the type of survey used or respondents' age.
The original question was "How much would you be willing to pay on a monthly basis for a single YouTube channel with premium content that interests you?"

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