Digital ad channels with increased ad spend in the U.S. 2024
During a winter 2023/24 survey carried out among advertising and data decision-makers at brands, agencies, and publishers from the United States, 54 percent of respondents stated they were planning to spend more on connected TV as a result of privacy legislation and/or signal loss (third-party cookie deprecation). Creator/influencer marketing, paid search, and social media were also named by at least half of the respondents.
