Consumer survey: reasons for purchasing a tablet computer worldwide 2012

Published by Statista Research Department, Aug 31, 2012
This statistic illustrates respondents' motivations for choosing to purchase a tablet computer. During the 2011 survey, 32 percent of respondents worldwide stated that one of their main reasons for buying a tablet computer was that tablet computers are more functional than mobile phones.

What main reasons have motivated/are motivating your choice to purchase a tablet computer?

CharacteristicShare of respondents
Is more portable than a laptop 58%
Is the latest innovation in consumer electronics 34%
Is more functional than a mobile phone 32%
Provides an additional computing device in the home at a lower cost than a desktop or a laptop 28%
Is replacing your current desktop or laptop 24%
Is quicker to start than a desktop or laptop 18%
Is easy to use for the whole family 16%
Is more fun to use than a desktop/laptop 15%
Is less expensive than a desktop/laptop 9%
Enables you to use more apps than a desktop/laptop 9%
Is considered as trendy by your family and friends 7%
Is replacing a netbook 7%
Is replacing an e-reader 6%
Showing entries 1 to 13 (13 entries in total)
Created with Highcharts 7.2.2Share of respondents58%58%34%34%32%32%28%28%24%24%18%18%16%16%15%15%9%9%9%9%7%7%7%7%6%6%Is more portable than a laptopIs the latest innovation in consumer electronicsIs more functional than a mobile phoneProvides an additional computing device in the home at a lower costthan a desktop or a laptopIs replacing your current desktop or laptopIs quicker to start than a desktop or laptopIs easy to use for the whole familyIs more fun to use than a desktop/laptopIs less expensive than a desktop/laptopEnables you to use more apps than a desktop/laptopIs considered as trendy by your family and friendsIs replacing a netbookIs replacing an e-reader
0%5%10%15%20%25%30%35%40%45%50%55%60%65%

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Source

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Release date

August 2012

Region

Worldwide

Survey time period

September 2011

Number of respondents

10,000 respondents

Age group

18 years and older

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

The 2012 Consumer Electronics Report is based on a September 2011 survey of more than 10,000 consumers across 10 countries. The countries include; Brazil, China, France, Germany, India, Japan, Russia, South Africa, Sweden, and the United States. 1,000 respondents were surveyed in each country.

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