The graph presents the social display and native advertising spending in the United States from 2012 to 2014 and a forecast until 2019. BIA/Kelsey projected that the U.S. social native media spending would amount to approximately 7.9 billion dollars in 2015.
Social media advertising spending in the United States from 2012 to 2019, by type
(in billion U.S. dollars)
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Social media advertising spending in the United States from 2012 to 2019, by type
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* Forecast. BIA/Kelsey defines social media advertising as money spent on advertising formats across social networks. Figures for 2012 and 213 come from an earlier BIA/Kelsey publications.
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BIA Advisory Services, & eMarketer. (January 22, 2015). Social media advertising spending in the United States from 2012 to 2019, by type (in billion U.S. dollars) [Graph]. In Statista. Retrieved February 24, 2025, from https://www.statista.com/statistics/246339/social-media-advertising-spending-in-the-us-by-type/
BIA Advisory Services, und eMarketer. "Social media advertising spending in the United States from 2012 to 2019, by type (in billion U.S. dollars)." Chart. January 22, 2015. Statista. Accessed February 24, 2025. https://www.statista.com/statistics/246339/social-media-advertising-spending-in-the-us-by-type/
BIA Advisory Services, eMarketer. (2015). Social media advertising spending in the United States from 2012 to 2019, by type (in billion U.S. dollars). Statista. Statista Inc.. Accessed: February 24, 2025. https://www.statista.com/statistics/246339/social-media-advertising-spending-in-the-us-by-type/
BIA Advisory Services, and eMarketer. "Social Media Advertising Spending in The United States from 2012 to 2019, by Type (in Billion U.S. Dollars)." Statista, Statista Inc., 22 Jan 2015, https://www.statista.com/statistics/246339/social-media-advertising-spending-in-the-us-by-type/
BIA Advisory Services & eMarketer, Social media advertising spending in the United States from 2012 to 2019, by type (in billion U.S. dollars) Statista, https://www.statista.com/statistics/246339/social-media-advertising-spending-in-the-us-by-type/ (last visited February 24, 2025)
Social media advertising spending in the United States from 2012 to 2019, by type (in billion U.S. dollars) [Graph], BIA Advisory Services, & eMarketer, January 22, 2015. [Online]. Available: https://www.statista.com/statistics/246339/social-media-advertising-spending-in-the-us-by-type/
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