Number of spa visits in the U.S. 2008-2023

Americans visit spas to relax and unwind from the stresses of everyday life. In 2023, the United States spa industry reported 182 million visitors. This figure, however, was eclipsed by the totals in 2019. During that year, approximately 192 million Americans visited spas across the United States. The decrease of over 35 percent from 2019 to 2020 and can be attributed to the coronavirus (COVID-19) pandemic, which forced the temporary and, in some cases, permanent closure of health facilities and spas across the United States.

How large is the wellness spa industry in the United States?

In 2024, the health and wellness spa sector in the United States exceeded a market size of 20 billion U.S. dollars. Furthermore, the number of spa locations in the United States surpassed 21 thousand in 2023, marking an increase from both 2021 and 2022. Moreover, the types of spa establishments were diverse in the U.S. in 2023, with day spas comprising the majority, followed by resort and hotel spas.

What are the most common services offered by spas in the United States?

In 2024, facials were the most prevalent offerings at spa establishments in the United States, with around 93 percent of establishments offering massages, followed by massages and waxing services. Additionally, considering the average price of specific spa treatments in the United States in 2023, body services stood out as the most expensive, costing over 160 dollars on average, while nail services were the cheapest, priced at less than half the average cost of body treatments.