The statistic depicts the market share of sales of the leading U.S. skin care brands by segment over the fiscal year ending in April 2014. Nair depilatories accounted for 27.1 percent of that segments total sales. Olay Regenerist and Olay Regenerist Micro-Sculpting achieved 8.9 percent and 7.3 percent of the facial anti-aging product market, respectively. The pursuit of perfect complexion, as well as innovation within the category, has helped fuel sales of facial cleansers.
Market share* of the leading 20 skin care brands in the U.S. in 2014
Brand/segment
Percent share in segment market sales
Olay Regenerist/ facial anti-aging
8.9%
Olay Regenerist Micro-Sculpting/ facial anti-aging
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IRI for the 52 weeks ended April 20, Total U.S. Multi-Outlet (supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains).
Brands are listed in order based on their total sales figures. Data to be found on page 24 of DSN Magazine's June 23, 2014 edition.
* Percent share of segment.
Ranking is based on each brands sales figures.
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Drug Store News. (June 23, 2014). Market share* of the leading 20 skin care brands in the U.S. in 2014 [Graph]. In Statista. Retrieved April 01, 2025, from https://www.statista.com/statistics/315612/percent-market-share-top-skin-care-brands-us/
Drug Store News. "Market share* of the leading 20 skin care brands in the U.S. in 2014 ." Chart. June 23, 2014. Statista. Accessed April 01, 2025. https://www.statista.com/statistics/315612/percent-market-share-top-skin-care-brands-us/
Drug Store News. (2014). Market share* of the leading 20 skin care brands in the U.S. in 2014 . Statista. Statista Inc.. Accessed: April 01, 2025. https://www.statista.com/statistics/315612/percent-market-share-top-skin-care-brands-us/
Drug Store News. "Market Share* of The Leading 20 Skin Care Brands in The U.S. in 2014 ." Statista, Statista Inc., 23 Jun 2014, https://www.statista.com/statistics/315612/percent-market-share-top-skin-care-brands-us/
Drug Store News, Market share* of the leading 20 skin care brands in the U.S. in 2014 Statista, https://www.statista.com/statistics/315612/percent-market-share-top-skin-care-brands-us/ (last visited April 01, 2025)
Market share* of the leading 20 skin care brands in the U.S. in 2014 [Graph], Drug Store News, June 23, 2014. [Online]. Available: https://www.statista.com/statistics/315612/percent-market-share-top-skin-care-brands-us/
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