In the second quarter of 2023, 238 million people accessed the mobile gaming company King's apps per month. Popular titles include Candy Crush Saga, Farmville Saga as well as Bubble Witch Saga, all of which are monetized through in-game purchases. King's gaming apps are available on Facebook as well as on mobile platforms. In 2014, King reached record the highest revenue in its history, having generated 2.26 billion U.S. dollars that year. Two years later, in February 2016, the company was acquired by Activision Blizzard, as part of a deal worth 5.9 billion U.S. dollars.
Number of monthly active users (MAU) of King worldwide from 1st quarter 2012 to 2nd quarter 2023
(in millions)
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Activision Blizzard. (July 31, 2023). Number of monthly active users (MAU) of King worldwide from 1st quarter 2012 to 2nd quarter 2023 (in millions) [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/281595/king-digital-entertainment-quarterly-mau/
Activision Blizzard. "Number of monthly active users (MAU) of King worldwide from 1st quarter 2012 to 2nd quarter 2023 (in millions)." Chart. July 31, 2023. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/281595/king-digital-entertainment-quarterly-mau/
Activision Blizzard. (2023). Number of monthly active users (MAU) of King worldwide from 1st quarter 2012 to 2nd quarter 2023 (in millions). Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/281595/king-digital-entertainment-quarterly-mau/
Activision Blizzard. "Number of Monthly Active Users (Mau) of King Worldwide from 1st Quarter 2012 to 2nd Quarter 2023 (in Millions)." Statista, Statista Inc., 31 Jul 2023, https://www.statista.com/statistics/281595/king-digital-entertainment-quarterly-mau/
Activision Blizzard, Number of monthly active users (MAU) of King worldwide from 1st quarter 2012 to 2nd quarter 2023 (in millions) Statista, https://www.statista.com/statistics/281595/king-digital-entertainment-quarterly-mau/ (last visited November 17, 2024)
Number of monthly active users (MAU) of King worldwide from 1st quarter 2012 to 2nd quarter 2023 (in millions) [Graph], Activision Blizzard, July 31, 2023. [Online]. Available: https://www.statista.com/statistics/281595/king-digital-entertainment-quarterly-mau/
