Revenue of McDonald's worldwide 2019-2023, by region
Fast food giant McDonald’s recorded a revenue of approximately 10.38 billion U.S. dollars in the United States alone in 2023. Comparatively, international operated markets accounted for the highest amount of revenue, with 12.25 billion U.S. dollars. Due to the company's widespread success, McDonald's has become one of the most well-known fast food restaurants in the United States.
The McDonald's brand
McDonald’s is arguably one of the most recognizable brands worldwide, let alone within the quick service market. In 2023, the company had over 41 thousand restaurants all over the globe. The majority of these were based in the United States. However, the number of McDonald's restaurants worldwide is expanding in other regions as well. In 2022, there were 13,475 McDonald's restaurants located in the United States. Meanwhile, there were 10,263 restaurants located in international operated markets.
Why did McDonald's revenue decrease?
The quick service restaurant market has become increasingly competitive in recent years and while McDonald’s remains profitable, revenue has generally declined over the past decade. The McDonald’s business model – easily affordable food, clean environment, accessible by all - was something that revolutionized food service. However, in recent years, this has been replicated by many other restaurants. This could be one of the many reasons there has been an overall decrease in revenue for the company throughout the past decade. McDonald's revenue also saw a noticeable drop in 2020 due to the coronavirus (COVID-19) pandemic.
