In 2020, total e-commerce sales during the U.S. holiday season grew 20.6 percent. Small Business Saturday saw the highest increase in online sales of all shopping days during this period, up more than 30 percent compared to the previous year. Meanwhile, in its 2020 edition, Thanksgiving and Black Friday each witnessed a nearly 22 percent jump in web sales.
Year-on-year growth of e-commerce holiday season sales in the United States from 2019 to 2021, by online shopping day
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Year-on-year growth of e-commerce holiday season sales in the United States from 2019 to 2021, by online shopping day
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Digital Commerce 360. (November 17, 2021). Year-on-year growth of e-commerce holiday season sales in the United States from 2019 to 2021, by online shopping day [Graph]. In Statista. Retrieved March 14, 2025, from https://www.statista.com/statistics/218959/annual-comparison-of-top-e-commerce-spending-days-in-the-us/
Digital Commerce 360. "Year-on-year growth of e-commerce holiday season sales in the United States from 2019 to 2021, by online shopping day." Chart. November 17, 2021. Statista. Accessed March 14, 2025. https://www.statista.com/statistics/218959/annual-comparison-of-top-e-commerce-spending-days-in-the-us/
Digital Commerce 360. (2021). Year-on-year growth of e-commerce holiday season sales in the United States from 2019 to 2021, by online shopping day. Statista. Statista Inc.. Accessed: March 14, 2025. https://www.statista.com/statistics/218959/annual-comparison-of-top-e-commerce-spending-days-in-the-us/
Digital Commerce 360. "Year-on-year Growth of E-commerce Holiday Season Sales in The United States from 2019 to 2021, by Online Shopping Day." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/218959/annual-comparison-of-top-e-commerce-spending-days-in-the-us/
Digital Commerce 360, Year-on-year growth of e-commerce holiday season sales in the United States from 2019 to 2021, by online shopping day Statista, https://www.statista.com/statistics/218959/annual-comparison-of-top-e-commerce-spending-days-in-the-us/ (last visited March 14, 2025)
Year-on-year growth of e-commerce holiday season sales in the United States from 2019 to 2021, by online shopping day [Graph], Digital Commerce 360, November 17, 2021. [Online]. Available: https://www.statista.com/statistics/218959/annual-comparison-of-top-e-commerce-spending-days-in-the-us/
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