Based on calculations of online advertising revenue in the United States, in the first half of 2023, online advertising revenue in the country amounted to 104 billion U.S. dollars while the second half of 2023 ended with a result of 121 billion dollars. In the last quarter of 2022, online ad revenue in the U.S. reached 64.5 billion dollars.
Online advertising revenue in the United States from 1st half 2012 to 2nd half 2023
(in billion U.S. dollars)
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PwC, & IAB (U.S.). (April 16, 2024). Online advertising revenue in the United States from 1st half 2012 to 2nd half 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/275883/online-advertising-revenue-in-the-us-by-half-year/
PwC, und IAB (U.S.). "Online advertising revenue in the United States from 1st half 2012 to 2nd half 2023 (in billion U.S. dollars)." Chart. April 16, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/275883/online-advertising-revenue-in-the-us-by-half-year/
PwC, IAB (U.S.). (2024). Online advertising revenue in the United States from 1st half 2012 to 2nd half 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/275883/online-advertising-revenue-in-the-us-by-half-year/
PwC, and IAB (U.S.). "Online Advertising Revenue in The United States from 1st Half 2012 to 2nd Half 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 16 Apr 2024, https://www.statista.com/statistics/275883/online-advertising-revenue-in-the-us-by-half-year/
PwC & IAB (U.S.), Online advertising revenue in the United States from 1st half 2012 to 2nd half 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/275883/online-advertising-revenue-in-the-us-by-half-year/ (last visited December 30, 2024)
Online advertising revenue in the United States from 1st half 2012 to 2nd half 2023 (in billion U.S. dollars) [Graph], PwC, & IAB (U.S.), April 16, 2024. [Online]. Available: https://www.statista.com/statistics/275883/online-advertising-revenue-in-the-us-by-half-year/