
U.S. social media activities 2019, by platform
People use different social networks for a wide range of purposes. In a February 2019 survey, Instagram ranked first among social media survey for viewing photos but ranked head-to-head with Snapchat in terms of being the preferred social network for video consumption. Also, 47 percent of respondents stated that they used Pinterest to find or shop for products, a rate that no other social platform was able to match in that regard.