McDonald's: ad spend in the U.S. 2009-2022

McDonald's invested 1.9 billion U.S. dollars in advertising in the United States in 2022. Since 2014, the omni-present fast food restaurant chain has been consistently increasing their promotional spending in the country.

McDonald’s: a largest ad player in the U.S. market

In 2022, McDonald’s Corporation was one of the leading advertisers among popular fast food and quick serve restaurants in the United States. The company’s measured media spend on its chains far surpassed the investments of Wendy's, Burger King, and Taco Bell. Famous for its compelling outdoor ads, McDonald's also ranked among the largest out-of-home advertisers in the U.S. that year, with an investment of over 60 million dollars.

Most valuable fast-food brand worldwide

Founded in California, in 1940, by brothers Richard and Maurice McDonald, McDonald's became a behemoth in the fast food market, generating globally revenues of 23 billion dollars in 2022. That year, the company secured the spot of most valuable fast food brand in the world, with an estimated brand value of about 196.5 billion dollars.