Share of U.S. adults aware of the term podcasting 2006-2024

Published by Patrick Leu, Aug 6, 2024

A study released in early 2024 revealed that 84 percent of U.S. consumers aged 12 years or above are aware of podcasting, up by more than 30 percent from a decade ago. Podcasts have been growing in popularity for several years and have become widespread in use for educational purposes, storytelling, interviews, building brand awareness, and more.

Percentage of consumers who are aware of podcasting in the United States from 2006 to 2024

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Showing entries 1 to 13 (19 entries in total)
Statistic: Percentage of consumers who are aware of podcasting in the United States from 2006 to 2024

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Release date

April 2024

Region

United States

Survey time period

2006 to 2024

Number of respondents

1,086 respondents

Age group

12 years and older

Method of interview

Telephone interview

Supplementary notes

The survey was offered in both, English and Spanish.

The data was weighted to national 12+ U.S. population figures.

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