In a survey from Rakuten Insight conducted in February 2024 in Asia, 64 percent of the respondents from Singapore said that they had tried plant-based meat alternatives, which was the highest percentage in the region. In contrast, 31 percent of the people surveyed in South Korea stated to have consumed plant-based meat or its products as of February of the same year.
Share of consumers who have tried plant-based meat alternatives in Asia in 2024, by country or territory
Original question: "Which of these plant-based alternatives have you tried?"
Number of respondents in: China: 4,547; Hong Kong: 1,868;Â Indonesia: 9,067;Â India: 18,125;Â Japan: 205;Â South Korea: 4,282;Â Malaysia: 7,343;Â the Philippines: 9,188;Â Singapore: 3,445;Â Thailand: 12,178;Â Taiwan: 8,031;Â and Vietnam: 2,757.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (April 12, 2024). Share of consumers who have tried plant-based meat alternatives in Asia in 2024, by country or territory [Graph]. In Statista. Retrieved November 10, 2024, from https://www.statista.com/statistics/1463963/asia-share-of-people-who-have-tried-plant-based-meat-by-country/
Rakuten Insight. "Share of consumers who have tried plant-based meat alternatives in Asia in 2024, by country or territory." Chart. April 12, 2024. Statista. Accessed November 10, 2024. https://www.statista.com/statistics/1463963/asia-share-of-people-who-have-tried-plant-based-meat-by-country/
Rakuten Insight. (2024). Share of consumers who have tried plant-based meat alternatives in Asia in 2024, by country or territory. Statista. Statista Inc.. Accessed: November 10, 2024. https://www.statista.com/statistics/1463963/asia-share-of-people-who-have-tried-plant-based-meat-by-country/
Rakuten Insight. "Share of Consumers Who Have Tried Plant-based Meat Alternatives in Asia in 2024, by Country or Territory." Statista, Statista Inc., 12 Apr 2024, https://www.statista.com/statistics/1463963/asia-share-of-people-who-have-tried-plant-based-meat-by-country/
Rakuten Insight, Share of consumers who have tried plant-based meat alternatives in Asia in 2024, by country or territory Statista, https://www.statista.com/statistics/1463963/asia-share-of-people-who-have-tried-plant-based-meat-by-country/ (last visited November 10, 2024)
Share of consumers who have tried plant-based meat alternatives in Asia in 2024, by country or territory [Graph], Rakuten Insight, April 12, 2024. [Online]. Available: https://www.statista.com/statistics/1463963/asia-share-of-people-who-have-tried-plant-based-meat-by-country/
