Per capita spending per café or milk tea store visit among consumers Vietnam 2023
According to a survey conducted in 2023, in Vietnam, the majority of respondents were willing to pay between 41,000 to 50,000 Vietnamese dong (VND) per person for each time going to a café or a milk tea store. This was confirmed by 25 percent of the surveyed participants. Meanwhile, about 2.8 percent of the Vietnamese respondents were willing to spend above 150,000 VND per person for such a visit.