Share of consumers who use an official store or brand app Asia 2023, by country

Share of consumers who use an official app for a store or a brand in Asia as of November 2023, by country or territory

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Release date

December 2023

Region

Asia

Survey time period

November 9 to 30, 2023

Number of respondents

134,097 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Do you use an official app for a store or a brand?" 

Number of respondents in:
China - 6,455;
Hong Kong - 3,234;
Indonesia - 12,472;
India - 34,923;
Japan - 424;
South Korea - 6,483;
Malaysia - 12,666;
the Philippines - 14,178;
Singapore - 7,301;
Thailand - 19,113;
Taiwan - 12,698;
and Vietnam - 4,150

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Statistics on " Food retail in the Asia-Pacific region "

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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