Fast-moving consumer goods (FMCG) had the highest customer retention rate among the main e-commerce categories in France in the first quarter of 2023, with a returning customer rate of 62 percent. In contrast, categories like fashion and home appliances had a customer retention rate of 54 percent and 51 percent, respectively.
E-commerce customer retention rate in France in 1st quarter 2023, by category
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Comarketing-News. (April 19, 2023). E-commerce customer retention rate in France in 1st quarter 2023, by category [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/1390010/e-commerce-retention-rate-by-category/
Comarketing-News. "E-commerce customer retention rate in France in 1st quarter 2023, by category." Chart. April 19, 2023. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/1390010/e-commerce-retention-rate-by-category/
Comarketing-News. (2023). E-commerce customer retention rate in France in 1st quarter 2023, by category. Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/1390010/e-commerce-retention-rate-by-category/
Comarketing-News. "E-commerce Customer Retention Rate in France in 1st Quarter 2023, by Category." Statista, Statista Inc., 19 Apr 2023, https://www.statista.com/statistics/1390010/e-commerce-retention-rate-by-category/
Comarketing-News, E-commerce customer retention rate in France in 1st quarter 2023, by category Statista, https://www.statista.com/statistics/1390010/e-commerce-retention-rate-by-category/ (last visited May 13, 2024)
E-commerce customer retention rate in France in 1st quarter 2023, by category [Graph], Comarketing-News, April 19, 2023. [Online]. Available: https://www.statista.com/statistics/1390010/e-commerce-retention-rate-by-category/