During a 2022 survey, approximately 78 percent of responding small and medium-sized businesses (SMBs) from the United States somewhat or strongly agreed that digital advertising contributed more to their revenue than traditional advertising. On the other hand, 6.6 percent of respondents somewhat or strongly disagreed with that statement.
Share of small and medium-sized businesses (SMBs) where digital advertising contributed more to revenue than traditional advertising in the United States as of October 2022
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Statistics
Data Catalyst Institute. (January 13, 2023). Share of small and medium-sized businesses (SMBs) where digital advertising contributed more to revenue than traditional advertising in the United States as of October 2022 [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/1388343/smbs-digital-advertising-contribut-more-revenue-traditional-advertising-usa/
Data Catalyst Institute. "Share of small and medium-sized businesses (SMBs) where digital advertising contributed more to revenue than traditional advertising in the United States as of October 2022." Chart. January 13, 2023. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/1388343/smbs-digital-advertising-contribut-more-revenue-traditional-advertising-usa/
Data Catalyst Institute. (2023). Share of small and medium-sized businesses (SMBs) where digital advertising contributed more to revenue than traditional advertising in the United States as of October 2022. Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/1388343/smbs-digital-advertising-contribut-more-revenue-traditional-advertising-usa/
Data Catalyst Institute. "Share of Small and Medium-sized Businesses (Smbs) Where Digital Advertising Contributed More to Revenue than Traditional Advertising in The United States as of October 2022." Statista, Statista Inc., 13 Jan 2023, https://www.statista.com/statistics/1388343/smbs-digital-advertising-contribut-more-revenue-traditional-advertising-usa/
Data Catalyst Institute, Share of small and medium-sized businesses (SMBs) where digital advertising contributed more to revenue than traditional advertising in the United States as of October 2022 Statista, https://www.statista.com/statistics/1388343/smbs-digital-advertising-contribut-more-revenue-traditional-advertising-usa/ (last visited May 13, 2024)
Share of small and medium-sized businesses (SMBs) where digital advertising contributed more to revenue than traditional advertising in the United States as of October 2022 [Graph], Data Catalyst Institute, January 13, 2023. [Online]. Available: https://www.statista.com/statistics/1388343/smbs-digital-advertising-contribut-more-revenue-traditional-advertising-usa/