Traditional TV and streaming viewers in the U.S. 2015-2023
According to a 2023 survey, the majority of U.S. viewers used a combination of both traditional TV and video streaming services, with 63 percent of respondents subscribing to those platforms. A further 27 percent stated that they only used streaming services, while 10 percent only viewed content on traditional TV sources, such as pay TV and over-the-air TV.