During a 2022 survey in the United States, it was found that almost 199 million U.S. adults will buy tech products and services as presents during the holiday season. Headphones and earbuds ranked first, with around 61 million shoppers intending to purchase them. Different from the usual tech products, the second most popular tech gift is streaming or download services, with gift cards offering this type of service often chosen for their convenience.
Inflation is not stopping U.S. consumers
Christmas is one of the biggest holidays in the United States to such an extent that the economic downturn and high levels of inflation seem not to be greatly affecting American consumers. Indeed, around 55 percent of Americans intend to spend about the same amount of money on Christmas goods as in 2021. On the contrary, it seems that Americans will spend even more money on Christmas gifts during the 2022 holiday season than in the previous year, roughly 930 U.S. dollars.
The consumer electronics industry in the United States
The holiday season should benefit the U.S. consumer electronics industry, which is forecast to reach a retail revenue of over 500 billion U.S. dollars by the end of 2022. Industry segments include smartphones, tablets, PCs, and wearables, with smartphones generating the most revenue, although smart home devices have gained in popularity. Major players in the American CE market are Apple, the leader of the U.S. smartphone and tablet markets, and its rival Samsung.
Leading tech Christmas presents in the United States, by number of buyers
(in millions)
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Consumer Technology Association. (October 27, 2022). Leading tech Christmas presents in the United States, by number of buyers (in millions) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1350738/top-tech-gifts-by-number-of-buyers-us/
Consumer Technology Association. "Leading tech Christmas presents in the United States, by number of buyers (in millions)." Chart. October 27, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1350738/top-tech-gifts-by-number-of-buyers-us/
Consumer Technology Association. (2022). Leading tech Christmas presents in the United States, by number of buyers (in millions). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1350738/top-tech-gifts-by-number-of-buyers-us/
Consumer Technology Association. "Leading Tech Christmas Presents in The United States, by Number of Buyers (in Millions)." Statista, Statista Inc., 27 Oct 2022, https://www.statista.com/statistics/1350738/top-tech-gifts-by-number-of-buyers-us/
Consumer Technology Association, Leading tech Christmas presents in the United States, by number of buyers (in millions) Statista, https://www.statista.com/statistics/1350738/top-tech-gifts-by-number-of-buyers-us/ (last visited August 24, 2024)
Leading tech Christmas presents in the United States, by number of buyers (in millions) [Graph], Consumer Technology Association, October 27, 2022. [Online]. Available: https://www.statista.com/statistics/1350738/top-tech-gifts-by-number-of-buyers-us/