in comparison to the United States, investment in customer service amongst UK-based B2B businesses was relatively low (37 percent).
In the United Kingdom, almost three quarters (73 percent) of business-to-business (B2B) organizations invest in their website for commercial purposes. Social media was the second-most invested in digital commerce channel amongst UK B2B businesses (51 percent). Notably, Share of business-to-business (B2B) organizations investing in digital commerce channels in the United Kingdom (UK) in 2022, by channel
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Salesforce Research. (July 27, 2022). Share of business-to-business (B2B) organizations investing in digital commerce channels in the United Kingdom (UK) in 2022, by channel [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/1344662/digital-commerce-channels-b2b-companies-invested-in-united-kingdom/
Salesforce Research. "Share of business-to-business (B2B) organizations investing in digital commerce channels in the United Kingdom (UK) in 2022, by channel." Chart. July 27, 2022. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/1344662/digital-commerce-channels-b2b-companies-invested-in-united-kingdom/
Salesforce Research. (2022). Share of business-to-business (B2B) organizations investing in digital commerce channels in the United Kingdom (UK) in 2022, by channel. Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/1344662/digital-commerce-channels-b2b-companies-invested-in-united-kingdom/
Salesforce Research. "Share of Business-to-business (B2b) Organizations Investing in Digital Commerce Channels in The United Kingdom (Uk) in 2022, by Channel." Statista, Statista Inc., 27 Jul 2022, https://www.statista.com/statistics/1344662/digital-commerce-channels-b2b-companies-invested-in-united-kingdom/
Salesforce Research, Share of business-to-business (B2B) organizations investing in digital commerce channels in the United Kingdom (UK) in 2022, by channel Statista, https://www.statista.com/statistics/1344662/digital-commerce-channels-b2b-companies-invested-in-united-kingdom/ (last visited May 13, 2024)
Share of business-to-business (B2B) organizations investing in digital commerce channels in the United Kingdom (UK) in 2022, by channel [Graph], Salesforce Research, July 27, 2022. [Online]. Available: https://www.statista.com/statistics/1344662/digital-commerce-channels-b2b-companies-invested-in-united-kingdom/