Brazil: online food delivery users by income 2021

In 2021, approximately 38 percent of online food delivery users were high-income. Middle-income consumers followed, accounting for 35.4 percent of users in this segment, while 26.7 percent were low-income.

Distribution of online food delivery users in Brazil in 2021, by income

Characteristic	Share of users
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Supplementary notes

The eServices market segment Online Food Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant-to-Consumer Delivery and (2) Platform-to-Consumer Delivery. Revenue includes the gross merchandise value (GMV) which is defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace.

Online Food Delivery comprises services which deliver prepared meals and food that was ordered online for direct consumption.
- The Restaurant-to-Consumer Delivery segment includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's).
- The Platform-to-Consumer Delivery market segment focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.

Not included are orders by telephone, unpacked food for immediate consumption as well as non-processed or non-prepared food (e.g. HelloFresh).

All revenue figures refer to Gross Merchandise Value (GMV).
All figures are estimate. A detailed methodology can be found in the Statista Digital Market Outlook.

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