UK insurance customers are generally open to embedded insurance. About 45 percent of customers surveyed in 2022 were comfortable with taking out an insurance policy from non-insurance companies, such as Tesla or IKEA, when making a large purchase. Meanwhile, only seven percent of the respondents were very uncomfortable with it.
Share of insurance customers who would take out a policy from non-insurance companies in the United Kingdom in 2022
This question was phrased by the source as follows: "companies such as Tesla, IKEA, and Amazon are now offering their own insurance policies to protect goods bought from them. The next time you make a major purchase (e.g. a car, bicycle, sofa, laptop) how comfortable, or uncomfortable, would you be with the insurance being delivered by the company from which you purchased the product?"
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Guidewire Software. (July 1, 2022). Share of insurance customers who would take out a policy from non-insurance companies in the United Kingdom in 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1333793/embedded-insurance-comfort-customers-uk/
Guidewire Software. "Share of insurance customers who would take out a policy from non-insurance companies in the United Kingdom in 2022." Chart. July 1, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1333793/embedded-insurance-comfort-customers-uk/
Guidewire Software. (2022). Share of insurance customers who would take out a policy from non-insurance companies in the United Kingdom in 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1333793/embedded-insurance-comfort-customers-uk/
Guidewire Software. "Share of Insurance Customers Who Would Take out a Policy from Non-insurance Companies in The United Kingdom in 2022." Statista, Statista Inc., 1 Jul 2022, https://www.statista.com/statistics/1333793/embedded-insurance-comfort-customers-uk/
Guidewire Software, Share of insurance customers who would take out a policy from non-insurance companies in the United Kingdom in 2022 Statista, https://www.statista.com/statistics/1333793/embedded-insurance-comfort-customers-uk/ (last visited December 22, 2024)
Share of insurance customers who would take out a policy from non-insurance companies in the United Kingdom in 2022 [Graph], Guidewire Software, July 1, 2022. [Online]. Available: https://www.statista.com/statistics/1333793/embedded-insurance-comfort-customers-uk/
