In the first quarter of 2022, roughly 52 percent of the YouTube influencer marketing campaigns of brands and companies that activated YouTube campaigns with sponsored content achieving at least 10,000 views presented integrated content. The second most popular content type was description only, included in 23.6 percent of analyzed videos.
Distribution of YouTube influencer marketing content in the United States and Canada in 1st quarter 2022, by type
Methodology: All analyzed videos were required to comply with proper FTC disclosure regulations, to have reached at least 10,000 views, and to have been posted by creators located in the United States and Canada.
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NeoReach. (July 29, 2022). Distribution of YouTube influencer marketing content in the United States and Canada in 1st quarter 2022, by type [Graph]. In Statista. Retrieved November 10, 2024, from https://www.statista.com/statistics/1330337/youtube-influencer-marketing-content-types/
NeoReach. "Distribution of YouTube influencer marketing content in the United States and Canada in 1st quarter 2022, by type." Chart. July 29, 2022. Statista. Accessed November 10, 2024. https://www.statista.com/statistics/1330337/youtube-influencer-marketing-content-types/
NeoReach. (2022). Distribution of YouTube influencer marketing content in the United States and Canada in 1st quarter 2022, by type. Statista. Statista Inc.. Accessed: November 10, 2024. https://www.statista.com/statistics/1330337/youtube-influencer-marketing-content-types/
NeoReach. "Distribution of Youtube Influencer Marketing Content in The United States and Canada in 1st Quarter 2022, by Type." Statista, Statista Inc., 29 Jul 2022, https://www.statista.com/statistics/1330337/youtube-influencer-marketing-content-types/
NeoReach, Distribution of YouTube influencer marketing content in the United States and Canada in 1st quarter 2022, by type Statista, https://www.statista.com/statistics/1330337/youtube-influencer-marketing-content-types/ (last visited November 10, 2024)
Distribution of YouTube influencer marketing content in the United States and Canada in 1st quarter 2022, by type [Graph], NeoReach, July 29, 2022. [Online]. Available: https://www.statista.com/statistics/1330337/youtube-influencer-marketing-content-types/
