Rakuten Insight on sustainable consumption in India conducted in December 2023, 78 percent of female consumers stated that they were willing to pay more for products that are sustainably produced or environmentally friendly. On the other hand, 29 percent of male respondents were not willing to pay more for sustainably produced products.
According to a survey by Consumer readiness to pay for sustainable or environmentally friendly products in India as of December 2023, by gender
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Rakuten Insight. (January 31, 2024). Consumer readiness to pay for sustainable or environmentally friendly products in India as of December 2023, by gender [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/1320630/india-consumer-readiness-to-pay-for-sustainable-products-by-gender/
Rakuten Insight. "Consumer readiness to pay for sustainable or environmentally friendly products in India as of December 2023, by gender." Chart. January 31, 2024. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/1320630/india-consumer-readiness-to-pay-for-sustainable-products-by-gender/
Rakuten Insight. (2024). Consumer readiness to pay for sustainable or environmentally friendly products in India as of December 2023, by gender. Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/1320630/india-consumer-readiness-to-pay-for-sustainable-products-by-gender/
Rakuten Insight. "Consumer Readiness to Pay for Sustainable or Environmentally Friendly Products in India as of December 2023, by Gender." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1320630/india-consumer-readiness-to-pay-for-sustainable-products-by-gender/
Rakuten Insight, Consumer readiness to pay for sustainable or environmentally friendly products in India as of December 2023, by gender Statista, https://www.statista.com/statistics/1320630/india-consumer-readiness-to-pay-for-sustainable-products-by-gender/ (last visited May 13, 2024)
Consumer readiness to pay for sustainable or environmentally friendly products in India as of December 2023, by gender [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1320630/india-consumer-readiness-to-pay-for-sustainable-products-by-gender/