PC vendor shipments worldwide 2009-2023, by quarter

Lenovo shipped 16.21 million personal computers during the fourth quarter of 2023, surpassing HP's 13.95 million shipments in that same quarter and retaining its position as market leader. Dell occupies the third place on the list, shipping nearly 10 million PCs. There is a growing trend of consolidation, with HP, Lenovo, and Dell taking up an increasing PC market share.

Vendors shifting away from traditional PCs

The nature of the PC market is changing, as many vendors are gravitating towards the expanding software industry. A predominate adaptation strategy is to incorporate new technologies into the PC experience. For example, Dell Technologies, which has a market share of around 15 to 20 percent, is prioritizing enterprise software and cloud solutions, and a new direction for its PC design by including virtual and artificial intelligence technologies into Dell Workstations. HP is responding to the changing market environment by focusing on developing its product line of premium devices for gaming ecosystems. Lenovo’s response has been developing devices specifically for corporate use, as well as integrating virtual reality headsets into their line of computers.

Changing nature of personal computing

The type of computing hardware preferred by consumers has shifted significantly, as portable devices become more durable, more capable, and more affordable. Desktop-PCs – once a must for any user that intended to purposefully use their device for work or play – are the biggest victim of this shift. In 2010, desktop PC shipments reached 157 million units, a figure that is expected to fall to 70 million by 2025. Tablets have filled the hole left by declining PC sales, rising from 19 million units shipped in 2010, to an expected 140 million in 2025.