Japan: desktop search engines monthly market share 2024

With a market share of more than 74 percent, Google was the most popular desktop search engine in Japan in January 2024. It was followed by Bing, which accounted for more than 15 percent of the desktop search engine market.

Monthly market share of desktop search engines in Japan from January 2023 to January 2024

Characteristic	Google	Bing	Yahoo!	DuckDuckGo	Baidu	Yandex	CocCoc	Naver	Ecosia	Haosou	Other
Jan 2024	74.74%	15.76%	8.04%	0.33%	0.32%	0.37%	0.12%	0.15%	0.04%	0.03%	0.1%
Dec 2023	72.76%	17.75%	7.58%	0.28%	1.07%	0.29%	0.09%	0.04%	0.04%	0.02%	0.1%
Nov 2023	71.36%	18.61%	8.81%	0.33%	0.28%	0.33%	0.12%	0.05%	0.05%	0.01%	0.06%
Oct 2023	71.55%	18.47%	8.91%	0.35%	0.19%	0.29%	0.1%	0.04%	0.05%	0.01%	0.05%
Sep 2023	73.27%	17.18%	8.49%	0.36%	0.17%	0.28%	0.11%	0.04%	0.05%	0.01%	0.04%
Aug 2023	69.74%	20.45%	8.79%	0.35%	0.18%	0.23%	0.11%	0.04%	0.05%	0.02%	0.03%
Jul 2023	69.49%	20.82%	8.74%	0.36%	0.17%	0.2%	0.1%	0.04%	0.05%	0.01%	0.02%
Jun 2023	69.61%	20.1%	9.23%	0.33%	0.18%	0.23%	0.19%	0.04%	0.05%	0.01%	0.02%
May 2023	72.67%	16.86%	9.5%	0.31%	0.19%	0.17%	0.19%	0.04%	0.04%	0.01%	0.02%
Apr 2023	72.5%	16.68%	9.83%	0.33%	0.22%	0.18%	0.16%	0.04%	0.04%	0%	0.02%
Mar 2023	72.28%	16.63%	10.03%	0.38%	0.23%	0.16%	0.16%	0.04%	0.05%	0.01%	0.03%
Feb 2023	73.32%	15.45%	10.28%	0.36%	0.2%	0.14%	0.13%	0.04%	0.04%	0.01%	0.03%
Jan 2023	73.01%	15.83%	10.24%	0.37%	0.21%	0.13%	0.09%	0.04%	0.05%	0%	0.03%

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Monthly market share of desktop search engines in Japan 2023-2024